Publication update 14: Does social media ‘like’ conservation?

Does Social Media 'Like' Conservation?

This publication is somewhat different from the rest. Spearheaded by Lahiru, it’s a short note on the role of social media, such as Facebook, in conservation messaging.

Many of you have been following us on our Facebook page (the blue Facebook widget tucked into the banner at the top of this site will take you there), which we set up 2 years ago to raise awareness and concern about biodiversity conservation. Over time, we noticed that certain posts got a lot more attention and ‘likes’ than others. When the viral attention received by one particular post we shared shocked even us, Lahiru decided to conduct a little experiment…

Read more about our results and conclusions below, which we submitted to The Scientist, and are now available online:

Wijedasa L.S., Aziz S.A., Campos-Arceiz A. and Clements G.R. 2013. Does Social Media “Like” Conservation? The Scientist. 8 April.

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